BOA fit system for outdoor sports: From snowboarding in Colorado-2001 to global sports 2018

.The BOA fit system was born in 2001 at Steamboat springs, Colorado. The first implementation was created to help in medical oprations. and the concept then evolved into sports, starting by snowboardinf. Seventeen years later, these fit solutions ride in millions of snowboard boots on mountains around the world, they fine tune fit in the shoes of over 100 Tour de France cyclists. They’re in work boots that work 60 hours a week and in medical equipment that works 24/7.

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This bilingual video in spanish/english from our last visit to BOA Europe in Salzburgland shows its LAB: The place where every single item is created by a team of engineers and expert craftsmen, working together to deliver the best possible fit in each case. Check it out and let us move on after it to the brand´s history.

 

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BOA FIT SYSTEM: THE HISTORY. 

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In 2001, Boa Technology founder Gary Hammerslag started with one big idea: To replace traditional shoelaces in snowboard boots with a faster, more convenient method of lacing up. The innovative platform that resulted, known as The Boa System, consists of expertly configured dials, laces, and guides to ensure a precision fit every time. Today, Boa is the leading expert in fit optimization with over 83 million closure and adjustment solutions in products across golf, athletic, snow sports, outdoor, cycling, utility, and medical.

THE FUTURE OUTLOOK: Originating as a business-to-business model, Boa has grown with the support of its global brand partners  It now provides more emphasis on brand awareness, consumer marketing and education, and the promotion of category-specific features and benefits of Boa-powered products. To reflect the expanded growth, refined innovations, and continued partnerships. Boa launched a new corporate branding and visual identity, releasing globally in February 2017.  The entirely new website, TheBoaSystem.com, will focus on educating consumers about Boa, including the varying configurations across products and categories with Boa brand partners, as well as provide a platform to communicate new innovations, company news, and events. Additionally, as the company continues to stand behind The Boa Guarantee, customers can easily request replacement parts directly from the website. The latest fairs have seen new developments ranging from snowboarding to alpinism, cycling  or trail running with partners such as New Balance, Saucony, Dachstein, Viking, Adidas, La Sportiva, etc… as you may see in the gallery below.

 

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BOA FIT SYSTEM: PHOTO GALLERY ON AND OFF THE TRAILS. 

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Three members of our team took on the Adidas Terrex Boa to race at the Infinite Trail World Championships held in Austria last weekend. Despite the organizers cancellation of the main stage, with them running three relays over 124km, they still were able to put this latest shoes to the test. Among the competing 333 teams from all over the world, they took 5th place in the opening stage, then went on to keep running on their own as the official main stage was cancelled.

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MORE ON SKIMO, TRAIL RUNNING AND MOUNTAIN GEAR

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Info by Mayayo Oxígeno for Trailrunningspain

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